3/31/23 As our brand transition is now public and well under way, this page will receive no further updates. For anyone in need of information beyond what is provided here, there are brand resources on Unite and HM Access you can access.

HeidelbergCement is now Heidelberg Materials

Our new global brand, Heidelberg Materials, marks a historic milestone as well as a transformational point in our journey to be the global leader in the heavy building materials industry. It also represents our ability to deliver more sustainable products and digital solutions to our customers.

1. How will I be impacted?

There are no immediate impacts to employees or changes to roles and responsibilities. While many of us are deeply connected to our historical brand, our goals and priorities have not changed. We remain focused on the health and safety of our employees and providing our customers with the quality products and exceptional service they expect.

2. When will this change take place?

In North America, we will transition to the new brand beginning in early 2023. The process starts with our corporate office, followed by our cement and aggregates operations. Our ready mixed concrete and other business will follow in a later phase.

3. Is the company preparing to be sold or restructured?

No. We are rebranding to better represent our products and services to our customers, our employees and other key stakeholders.

4. When someone asks who do I work for, what do I say?

Our current branding remains the same until January 1, 2023. We will provide a schedule in the coming months which will confirm when your brand transitions to Heidelberg Materials.

5. Why are we spending all this money on a new brand when we’re dealing with a difficult economic situation?

This transformation sends a clear message that we are committed to being the leader in the industry even in the most challenging market conditions. It is an investment in our future and better represents our focus on providing more sustainable products and tailored solutions to our customers. 

6. What do I tell customers and others I work with about our new name?

We invite you to share the story of our transformation to Heidelberg Materials and journey to reach our sustainability and digitalization goals. This is summed up in the following text:

"Unveiling our new global brand, Heidelberg Materials, marks a historic milestone for us as a global company. We’ve operated with tremendous success for 150 years, and now, we are working to transform the heavy building materials industry. We are meeting them by developing new solutions for our customers that go far beyond cement. We are well on our way to being a carbon-neutral company and offer digital applications to unlock new customer benefits. We have evolved and continue to evolve our portfolio, our products and our services. Our rebranding gives this transformation a face and an anchor: Heidelberg Materials."

7. What is it going to look like for my region/market? Are all of our brands going away?

The goal of our rebranding is to unify all business units under one brand: Heidelberg Materials. The specific timing is still being finalized, but the criteria being considered include fleet size, operational impacts, seasonal timing, budgeting and signage needs. We anticipate this process will span 2023, 2024 and into 2025.

8. Do I have to get rid of all my Lehigh Hanson (or other brand) shirts, cups, etc. and when does that need to happen?

Beginning September 20, we will no longer order items with the Lehigh Hanson brand. We will provide an online store offering merchandise and signage with the new logo and color scheme. Once North America officially launches the rebrand to Heidelberg Materials (first quarter of 2023), Lehigh Hanson branded items (shirts, cups, hats) will no longer be used in workplace settings. Local brands will be phased out as they transition.

9. What are we going to call our regions and business units? 

Our region names will remain primarily the same (Northeast, Midwest, Southeast, Southwest), with the exception of Canada Region to align to our naming it will become Northwest Region). All our business units will ultimately use Heidelberg Materials. Specific details and new brand guidance will be communicated in the future. Since ‘materials’ is now in our name we will use the following as our business line names: Cement (CEM) Aggregate (AGG) Concrete (RMC) Asphalt (HMA) Stabilized Sand (SBZ) Pipe

10. Will our email addresses change?

Yes – all email addresses will ultimately change to firstname.lastname@heidelbergmaterials.com. The previous email address firstname.lastname@lehighhanson.com will automatically be directed to the new email address when it is up and running, and an automatic email signature block will be created notifying senders of the email address change.  

The Lehigh Hanson website will be changed to Heidelberg Materials the first week of January 2023 and the URL will be heidelbergmaterials.us and heidelbergmaterials.ca (resolving to the same site).  Social media and other digital presence will be converted to Heidelberg Materials North America.

Beginning September 20, we will no longer order items with the Lehigh Hanson brand. We will provide an online store offering merchandise and signage with the new logo and color scheme. Once North America officially launches the rebrand to Heidelberg Materials (first quarter of 2023), Lehigh Hanson branded items (shirts, cups, hats) will no longer be used in workplace settings. Local brands will be phased out as they transition.    

We will take this brand transition as an opportunity to update safety guidance’s and have a preapproved Heidelberg Materials Catalog within Fastenal. As we become one company, we will use the new logo our gear (e.g. vests), however we will discontinue any region or site sub-naming on clothes or patches. The Lehigh Hanson and affiliated companies branded hard hats that plan to stay in use, can use an HM logo decals until retired. Our uniforms will transition as quickly as possible and will also be update to new safety guidance and patch, expecting this to happen April thru June (if not before.)

Logo information, color guide and other details about the new Heidelberg Materials design standards will be found on Unite. One some items we will have NAM specific guides (vehicles, signs, patch, flag, business card). For business cards, soon we will have a company store that has the correct template; everyone should use this store to ensure brand integrity (proper use of logo placements and colors).

15. What does the new logo mean?

The new logo unites the values of our company and tells our story. The two elements joined together represent the initial letter 'h' of the brand, while the bigger shape stands for construction element and the technical strengths of Heidelberg Materials. The smaller element symbolizes our future growth.